Another New York Times article, this time on the dispute between advertisers and site owners on the number of visitors and page views. Given how much money is involved in online advertising ($20 billion this year), there’s a lot at stake with these numbers. Unfortunately, there are lots of factors in the discrepancies from both sides, but no real solutions in sight.
How Many Site Hits? Depends Who’s Counting
Friday, November 16, 2007
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