Tuesday, November 6, 2007
More on Campaign Sites
Here's the NPR piece on Chris Dodd's web team I mentioned last night. And after Anke and Erin's presentations, I was curious about which sites are getting the most traffic. Turns out Fred Thompson is the Republican frontrunner in terms of web traffic (he just overtook Ron Paul), and Barack Obama is leading the Democrats. This doesn't line up with the opinion polls, so I'd guess either the two of them are doing particularly well with a web-savvy audience, or they're doing a good job driving people to their sites.
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That is really interesting. I wonder if Obama is getting more traffic because he's targeting a younger demographic. Is there a way to find out, aside from IP addresses, who is visiting a site? I supposed you'd just have to use the information gathered from people interacting with the site in some way, such as posting comments on blogs or signing up for E-mail, etc.
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