For our homework assignment this week, I figured it'd be best to take a look at companies who are supposed to be great at writing - the ones that make a living doing this kind of stuff. I found a good example of clear, straightforward homepage writing at Regan Communications' website.
And then I found something that disappointed me just a little. Rubenstein Public Relations' homepage left a lot to be desired. I understand from the name alone that they are a PR firm, but I think the hompage writing could've been beefed up. I wanted to know more than just "Hi, we publicize stuff."
And here's a homepage that I thought took a unique approach and spoke directly to its readers. I really like the tone of Arnold Worldwide's homepage writing, but it doesn't tell me that they are an advertising agency servicing well-known, international clients. But I have to give them points for creativity. And it is easy enough to figure out what they do by clicking around just a bit.
Thoughts?
-Erin
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I somehow have never equated "corporate" with "creative" but there are reasons these corporations make millions and I think that, in part, has something to do with creativity so the lack of equation is obviously just another of my synaptic glitches.
Regan and Rubenstein: blah. Arnold has really cute homepage prose which seems to be trying to run against any kind of corporate grain. But you got me thinking about other creative corporations - like Saatchi and Saatchi, the global advertising giant. And to further stress that "corporate" and "creative" are not antithetical, Charles Saatchi spends all the dough he made founding and growing his ad company on art. He also married Nigella Lawson. Nice life.
Anyway, the Saatchi and Saatchi homepage prose is mostly intra-corporation news so it's pretty simple and bland. But they've got this great ideas page. And Saatchi’s art site is amazing, too, not for its prose but because he's an art and artist pusher.
Looking at these sites has made me wonder if the internet is not in many ways a more visual than literary medium.
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